To write a vision statement, you need to:
1. Get clear on your organization’s “why” for existing, i.e. its purpose and values.
2. Visualize the future you want to create for your organization and its stakeholders.
3. Draft your statement using clear, concise, and aspirational language.
4. Revise for clarity and uniqueness, making sure your statement stands out and reflects your vision.
5. Implement, communicate, and intentionally restate your vision statement to align your actions and inspire others.
Here's a seven-step process to write a great vision statement:
1. Identify important stakeholders. Your vision statement speaks on behalf of your entire company, so make a list of co-founders, fellow executives, and high-level employees who can help you craft and refine your statement so that it represents your organization as a whole.
2. Define what success looks like for your organization. This will help you create a vision that is both aspirational and achievable.
3. Identify what sets your organization apart from others in the industry. This will help you create a unique vision that reflects your company's values and strengths.
4. Use clear, concise language that is easy to understand. Avoid using jargon or technical terms that may be confusing to stakeholders.
5. Make sure your vision statement is inspiring and motivating. It should be something that people can rally around and get excited about.
6. Keep it short and sweet. A good vision statement should be no more than two or three sentences long.
7. Review and revise your vision statement regularly to ensure it remains relevant and aligned with your organization's goals.
